Page 34 - Bullion World Volume 5 Issue 08 August 2025

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Bullion World | Volume 5 | Issue 08 | August 2025

Augmont Jupiter Money
• Credentials: A fintech-backed gold platform • Credentials: Neo bank app partnered
preparing for a ₹1,000 crore IPO with MMTC PAMP

• USP:
• USP: { Offers automatic and SIP investments,
{ Rivals established players with digital trust. instant redemption, and secure wallet
{ Strong backend credibility as it seeks public
funding and scale Google Pay & PhonePe
• Credentials: Integrations via MMTC PAMP
Paytm Digital Gold (GPay) and SafeGold (PhonePe)
• Credentials: Integrated into Paytm/Paytm Money; • USP:
sources MMTC PAMP gold { Built into widely-used UPI apps; highly
accessible for mass audiences.
• USP:
{ Allows purchases from ₹1 with guaranteed Jar, Digital Sonar, Milli Gold, and others
99.99% purity. • Credentials: Startups offering unique
{ Seamless mobile experience, live price savings features
tracking
• USP:
{ Jar: round-off savings; auto top-ups.
{ Sonar & Milli Gold: savings plans, buybacks
and physical redeem options.

What Sets Them Apart?

Minimum
Platform Purity & Vaulting Redemption/Gifting Unique Feature
Buy-in
99.99%, LBMA- Bars/coins delivery, Govt-backed, high
MMTC PAMP ₹1
certified, insured vaults gifting, sell anytime trust & transparency
24K, 995+ purity, tie-up 24/7 sell, convert to
SafeGold / Tata-backed, jewellery
Tanishq ₹100 with Tanishq/Caratlane jewellery at Tanishq redemption option
for leasing option stores
Same as above plus
larger number of Coins, jewellery, Fintech backed,
Augmont ₹1+?
jewellers tie-up plus sell-back raising major capital
competitive pricing
99.99%, MMTC Digital sell, live price, Ubiquitous UPI wallet
Paytm Money ₹1
PAMP-backed integrated in app integration
Jupiter ₹1 99.9%, MMTC Instant redemption, Neo-bank experience
PAMP-partnered auto-SIP
Google Pay / Via MMTC PAMP / Seamless within
PhonePe ₹1 SafeGold Digital sell, gifting everyday UPI apps

Jar / Sonar / ₹10+ 24K purity, insured Physical options, Round-offs, savings
Others storage savings automations features

Final Word
India’s digital gold market offers a compelling blend of security, simplicity, and sophistication. Whether you
prioritize trust, convenience, or savings discipline, there's a platform tailored to your needs. As digital adoption
deepens, expect product innovations-like micro gold gifts, loyalty-linked gold, or portfolio integration-further
blending tradition with modern finance.

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