Study reveals affluent Indian women prefer equities over gold for investment
Tue Mar 26 2024
Equities trumped gold and other asset classes as investment preferences for high-net-worth Indian women, according to a study. This study looked into the investing choices and wealth management trends among women having a net worth of over Rs 10 crore.
Nearly 62% of the women surveyed indicated their willingness to invest in listed equities, which is more favoured than gold (54.3%) and real estate (41%). The study, from HERitage by Waterfield Advisors, was conducted
among 104 Indian women living in tier-1 cities with a varied sampling.
The survey participants' ages ranged from 22 to 60 years across a variety of
professions, including salaried individuals, entrepreneurs, self-employed
professionals and homemakers.
The study, which was intended to identify how this economically strong group of women are investing their wealth, also found that around 95% of respondents showed interest in investing in at least one asset class and
41% of them identified as having a broad understanding of investments.
Despite a liking for investing, inaction among women was also a takeaway in
this study. About 58% of the respondents regard themselves as risk-averse and
65% of self-employed professionals are not very satisfied with
their wealth manager, along with 50% of entrepreneurs and 53% of corporate professionals.
About 47% of the women surveyed are said to be strongly involved in the
family’s investment decisions, but 42% of homemakers are not involved at all.
"There is an interesting mix of high intent and low action, thus
illuminating the gaps between the investment aspirations of UHNI Indian women
and the current wealth management offerings. Moreover, they also point
towards actionable pathways for firms to align more closely with their female clients’ needs and preferences," the report noted.
"Our survey findings echo the collective voice of affluent Indian women
for a paradigm shift in how wealth management services are conceptualized and
delivered, advocating for strategies that are more aligned with their
distinct financial goals, risk appetites, and life stages," said Nita Shivdasani, MD and Head of HERitage, Waterfield Advisors.
Source: https://economictimes.indiatimes.com/