Page 8 - Bullion World Issue 10 Volume 05 October 2025

Bullion World | Volume 5 | Issue 10 | October 2025
B ullion W orld | V olume 5 | I ssue 10 | O ct ober 2025

Transformation of the Indian

Jewellery Industry: Insights

from a Titan of the Trade

Bullion World met up with

Mr C K Venkataraman -
Managing Director, Titan
Industries Limited - the

owner of Tanishq, Zoya, Mia
and Caratlane brands in
jewellery - at its headquarters
in Bangalore for a candid
conversation. During an hour-

long conversation Mr CKV
shared deep insights on the
evolution of Tanishq in the

Indian jewellery industry,
his observations on changing
consumer preferences,
technological disruptions,
strategic pivots, and Titan’s

journey in reshaping the
landscape.

Mr C K Venkataraman

Changing Yet Constant: In earlier times, jewellery was primarily considered
The Evolution of Indian Jewellery a store of value, often locked away after a wedding.
The Indian jewellery industry has undergone significant Today, design preferences have shifted. Brides
transformation over the last 30 years. However, some increasingly seek versatile, wearable designs -
elements remain deeply rooted in tradition. Wedding embracing Pan-Indian aesthetics over regionally
jewellery, for example, continues to be a core segment rooted ethnic styles. Jewellery is no longer
and retains its emotional and financial significance. only ornamental but also expressive, with lighter,
contemporary pieces gaining popularity alongside
traditional gold.

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