Page 12 - Bullion World Issue 10 Volume 05 October 2025

Bullion World | Volume 5 | Issue 10 | October 2025
B ullion W orld | V olume 5 | I ssue 10 | O ct ober 2025

have been centered around craft-based methods. ground-especially when franchisees are new to the
While this has served domestic demand well, it industry. While many franchisees entering the jewellery
presents limitations when aiming to scale for global business are first-timers, some may be opening their
markets. second or third store. Regardless of their background,
Today, India is the world's largest exporter of a consistent theme remains: it's the expertise of the
diamonds, but when it comes to finished jewellery store staff that ensures a strong foundation from
exports-particularly gold jewellery-we lag behind. One day one. When selling premium jewellery pieces,
key reason is that our manufacturing technologies it's critical that the customer-facing team not only
remain largely artisanal, whereas global buyers understands the product but also knows how to build
are looking for products made using advanced relationships and trust. With a capable team in place,
techniques like casting, CNC machining, and precision franchise owners-many of whom come from diverse
manufacturing. To bridge this gap and unlock our backgrounds gain hands-on exposure on the jewellery
true export potential, the Indian industry must invest business this combined with strong operational
in modern manufacturing technologies.. Policies that support, allows them to ramp up effectively
encourage technological adoption, and support skill
development can make a meaningful difference. If Titan’s franchise model has been instrumental in
India is to become a global leader in jewellery scaling operations, especially in Tier 2 and Tier 3
exports-not just in gemstones but in high-quality cities. Interestingly, most franchise partners come
finished products-we must evolve our industrial from non-jewellery backgrounds - ranging from
base from craft-led to technology-enabled, while business professionals to first-time entrepreneurs.
still preserving the essence of our craftsmanship.
Titan prefers fresh entrants who can be trained and
Franchising Strategy: aligned with the brand’s values and operational
Building Beyond Traditional Retail standards. The staff - many of whom have jewellery
One of the most critical success factors in the jewellery experience - form the foundation for customer service
retail business is having experienced staff on the and product knowledge, while franchisees quickly
learn the ropes through structured support and
training.

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