Page 13 - Bullion World Issue 10 Volume 05 October 2025

B ullion W orld | V olume 5 | I ssue 10 | O ct ober 2025
Bullion World | Volume 5 | Issue 10 | October 2025
This strategy has enabled Titan to expand across in Ahmedabad to established national players in
more than 435 towns, including remote locations Hyderabad. Rather than tailoring competitive strategies
like Jalgaon and Gohad, proving the strength of the to each individual rival, the brand’s long-standing focus
Tanishq brand even in smaller markets. has been on the customer - delivering exceptional
value, trust, and experience across all touchpoints.
Competition in a Fragmented Market Even as the competitive landscape shifts, the brand
India's jewellery market is vast, diverse, and intensely continues to invest in strengthening its core - the
competitive - shaped by regional preferences, deep- customer relationship.
rooted traditions, and an evolving retail landscape.
While several national players, particularly from the With over 40 million members in the Encircle
South, are expanding their footprint into other parts of loyalty program, a significant portion of whom
the country such as the North and West, the presence are Tanishq customers, the focus remains on
of strong regional players continues to define the building deeper connections through personalized
competitive dynamics in many key markets. States like engagement, superior in-store experiences, and
Gujarat and Maharashtra are home to well-established meaningful loyalty initiatives.
local chains, some of which have grown significantly,
even achieving IPO milestones. Brand Consolidation in Small Towns
Titan previously experimented with a sub-brand, Gold
In the South, national chains continue to be dominant Plus, aimed at small-town consumers. However, as
competitors, while in the East, a mix of legacy and Tanishq's brand equity grew even in non-metro areas,
emerging brands create a dynamic retail environment. the need for a separate brand diminished. Gold Plus
The brand faces different competitors in different was discontinued in 2014, and today, even smaller
markets - from powerful independent jewelers towns prefer the prestige associated with Tanishq.

A Legacy of Trust, Innovation, and Adaptation
Titan’s journey in the Indian jewellery market is a case study in adaptability,
consumer-centric thinking, and long-term vision. From pioneering transparency
in gold purity to embracing omni-channel strategies and redefining luxury, the
company has continuously evolved while staying true to its core values of trust
and quality.

As India’s jewellery market continues to modernize, Titan remains at the forefront
- not just as a retailer, but as a transformer of industry standards.

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