Page 43 - Bullion World Issue 10 Volume 05 October 2025

Bullion World | Volume 5 | Issue 10 | October 2025

comfortably while seated in proper chairs. It felt
WHERE CRAFT MEETS familiar, yet it was healthier and more dignified.

CONSCIENCE: TITAN’S Beyond physical well-being, we also considered
their families and long-term security. Many karigars
4P PHILOSOPHY IN were unaware of benefits like ESIC and PF, or didn’t
know how to access them. We made it mandatory for
ACTION everyone to enroll and comply with these schemes-not
just for today, but to ensure they have support during
Mr G. Ganesh life’s tougher moments.
Proprietor, Vasantham Creations
Vendor to TANISHQ, Hosur (TN) In the jewellery industry, karigars are the backbone
of our operations and our most valued asset. We are
deeply committed to their well-being, ensuring they
“Business need to go beyond the interest of their thrive in a safe and supportive environment during
companies to the communities they serve”- Words factory hours. All our artisans receive comprehensive
by Mr Ratan Tata training in fire safety, chemical handling, and
While most businesses fix their gaze on production, emergency evacuation procedures-empowering them
profit, and expansion, Titan chose a different path-one to respond confidently even in critical situations.
rooted in safe practices, meaningful growth, and a We also take pride in being among the first vendors
deep commitment to people, the planet, and shared to implement a zero-cash transaction policy. Every
prosperity. Titan’s vision of expansion goes beyond employee is provided with a dedicated salary
corporate success; it embraces employee well- account, ensuring secure and transparent wage
being, environmental stewardship, and responsible disbursement. While this practice is still uncommon
manufacturing. across many industries, we consider it a vital pillar of
our commitment to ethical and progressive business
The 4Ps-People, Place, Process, Planet-capture practices-especially in alignment with the principles of
the essence of this philosophy. Titan has consistently the 4Ps.
championed these values, especially in the jewellery
sector, where traditional practices often lacked safety The Second P – Process
and sustainability. Historically, jewellery-making thrived Our process is our promise. We've pledged
in cottage industries with little regard for worker unwavering commitment-even if hailstorms rage, we
welfare or environmental impact. Titan set out to will never compromise on how we create. Every step
change that. of our production is rooted in safety, integrity, and
responsibility.
The First P – People
Our goal was simple yet transformative: to bring We proudly maintain a cadmium-free and cyanide-free
the same elegance and assurance of a showroom process, protecting both the skilled hands that craft
experience not just to the customer, but to the very our products and the joyful hearts that wear them.
heart of manufacturing. Every step-from design to Our stance is clear: safety for our team, safety for our
delivery-should reflect the same care, safety, and customers. That’s the standard we live by.
excellence that our brand stands for. We follow a multi-stage verification process to
We began our journey like many others in the industry- ensure our operations consistently align with our
following the traditional setup where artisans, or commitments. Our fail-safe systems are designed to
karigars, sat on the floor, hunched over low worktables. maintain rigorous oversight, guaranteeing that every
To improve visibility, lights were positioned extremely step adheres to the standards we promise.
close to the workspace, but this came at a cost. Over
time, many karigars developed chronic back pain and The Third P – Place
vision problems, especially after the age of 40. A building evokes different emotions for different
people. For a company, it may simply be a
Recognizing that their health should never be manufacturing unit. But for a karigar (artisan), it is
compromised for the sake of production, we made it much more-it is a sacred space, a place of worship
our priority to redesign the workspace. We created where craftsmanship comes to life. It’s where values
ergonomic tables where tools and equipment are upheld, where belief in progress and prosperity is
were within easy reach, allowing karigars to work nurtured-for the company and for the karigar’s family.

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