Page 27 - Bullion World Issue 10 Volume 05 October 2025

IGC 2025: Where The World Meets India, Day 3 Highlights Bullion World | Volume 5 | Issue 10 | October 2025

Presentation: "Gold in India:
Consumer Insights into Jewellery & Investment"

Ms Kavita Chacko
Ms Kavita Chacko shared consumer behaviour insights
Presentation: "Gold in India: Consumer
from extensive surveys, emphasizing cultural roots and
Insights into Jewellery & Investment"
investment motives behind India’s gold buying habits.

Summary of findings:
• Gold jewellery buyers mainly from Tier 3 cities and
middle-income households, driven by cultural and
investment reasons.
• Offline sources (in-store experiences, word-of-
mouth) dominate information channels.
• Investment holdings skew toward physical gold
products with long-term retention, especially by
women and older consumers.
• Financial products like ETFs and digital gold are
gaining but require more consumer education.
• Recommendations focus on targeted outreach to
non-buyers, enhancing trust and accessibility to
grow gold investment appeal in India.

PRESENTATiON: "LEARNiNG FOR INDiA
FROM THE GLOBAL LOGiSTiCS PRACTiCES"

Mr Nader Antar – Learning for India from Global Logistics
Practices
Mr Nader Antar, EVP & President of Brink’s APAC, IMEA,
and Global Services, shared insights from Brink’s global
operations, highlighting lessons that can drive India’s gold
logistics toward world-class efficiency and reliability.

Key Points:
Brink’s moves Dore from mines in Africa/Latin America to
India and distributes bullion nationwide.
Rising gold prices and duty/GST changes demand flexible
logistics solutions.

Key pillars for excellence:
• Continually vetted and trained personnel.
• Globally benchmarked secure vaults and facilities.
• Armoured fleets with advanced tracking.
• Integrated, real-time technology systeMs
• Robust insurance for liability coverage.
• Disciplined processes such as audits and double-control
protocols.

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