Page 18 - Bullion World Volume 5 Issue 05 May 2025

Bullion World | Volume 5 | Issue 05 | May 2025

Mr Sidharth Gupta Mr Vinod Tejwani Mr Nitesh Jain
ACPL Exports Pranda India Purple Jewels

Export Dynamics: Manufacturing Gaps: Branding and Retail Challenges:
Mr Siddharth Gupta highlighted Mr Vinod Tejwani noted India’s Unlike gold, silver lacks prominent
the untapped potential in exports. absence of large, standardized national brands. Mr Nitesh Jain
Despite India's manufacturing silver manufacturing facilities, which advocated for long-term brand-
strength, exports are constrained limits global competitiveness. The building through organized retail
by outdated designs and limited panel called for R&D investments, and D2C models. The panel urged
exposure to global aesthetics. factory upgradation, and creation of more investment in brand visibility,
He recommended proactive a Silver Promotion Council. consumer education, and digital
participation in international trade marketing.
shows and adaptation to global
trends.

Risk Management & Financing:
Panellists acknowledged the need for better hedging tools, including MCX and IIBX platforMs They highlighted
the untapped opportunity of Silver Metal Loans, which could revolutionize access to capital for manufacturers
and exporters.

Purity and Regulation:
Lack of mandatory hallmarking emerged as a key concern.
Mr Mehta revealed that many items labelled 92.5% silver actually contain as little as 40–60%. Panellists
emphasized the need for self-regulation until government mandates kick in, urging collective industry
accountability.

Future Outlook:
Trends such as gold-plated silver, lightweight contemporary designs, and silver artefacts for gifting and diaspora
markets were forecasted to dominate. Blended designs (wood, stones with silver) and customization were also
seen as strong demand drivers.
The session closed with a unanimous call for unified industry action. From hallmarking and branding to export
reforms and institutional support, the panel laid out a comprehensive roadmap to reposition silver not just as a
commodity, but as a cultural and economic asset for India.

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