Page 17 - Bullion World Volume 5 Issue 05 May 2025

Bullion World | Volume 5 | Issue 05 | May 2025

Session 1

Silver Jewellery & Silverware –

Growing the Market Sustainably

Mr Sidharth Gupta, ACPL Exports, Mr Vinod Tejwani Pranda India,
Mr Nitesh Jain, Purple Jewels, Mr Rahul Mehta, Silver Emporium Pvt Ltd,
Mr Chirag Sheth, Metals Focus, Ms Wilasinee, Bowins Silver

Moderated by Mr Chirag Sheth, this session brought together leading silver industry
players to dissect opportunities and challenges in growing India’s silver jewellery and
silverware markets. Mr Sheth opened by spotlighting India’s commanding share in global
demand—43% for jewellery and 70% for silverware—yet lamented the sector’s fragmented
and underdeveloped structure.

Market Evolution and Consumer Preferences:

Mr Rahul Mehta observed that high gold prices
have positioned silver as a preferred alternative
for aesthetic, value-conscious consumers. Mr
Nitesh Jain added that silver has emerged as a
lifestyle metal, popular among youth due to its

affordability and fashion compatibility.

Mr Rahul Mehta
Silver Emporium Pvt Ltd

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