Page 27 - Bullion World Issue 12 Volume 05 December_2025

Bullion World | Volume 5 | Issue 12 | December 2025

offered beginners an affordable entry point to start
building savings with smaller, consistent amounts. Buying on the Dip
This was supported by the seamless integration Market expert, Chirag Thakkar, advised investors that
of Systematic Investment Plans (SIPs), which on the high prices were "just the beginning" of a new bull
platforms like DigiGold, allowed investors to start run, urging them to buy on any dip as a long-term
accumulating metal with a minimum contribution of just investment. This attitude was key: investors stopped
₹20. This democratisation of access played a huge role viewing price corrections as a crash and started
in the platform seeing a 12x increase in digital silver viewing them as a limited-time opportunity.
volume.
Regional Price Sentiment
The core Indian consumer market also showed its
The Desire for Physical Possession emotional layers. Prices in North India were noted to
Despite the ease of digital holding, investors be consistently higher than in the South. This wasn't
overwhelmingly showed their inherent Indian desire simply logistics; it was attributed to deep-seated
to own the physical metal. Demand for the physical sentiment where buyers, especially during auspicious
delivery of digital gold and silver coins and bars spiked times, were willing to pay a premium for immediate
more than four to five times in the festive season. possession. This reinforced the idea that gold and
This demonstrated that digital buying is not replacing silver in India are much more than mere commodities.
traditional habits, but rather serving as a powerful,
convenient accumulation tool that culminates in The Jeweller's Dilemma
tangible ownership. At current high prices, a structural change was noted
in the traditional jewellery sector: consumers often
Across the entire precious metals ecosystem, quality preferred the exchange of old jewellery over new
control improved, logistics accelerated, and pricing purchases. This created a temporary setback for
achieved greater transparency. For many, particularly refiners and jewellers, but market consensus holds that
younger investors, digital gold has transformed into a new buying will inevitably resume once the high prices
regular, routine part of their monthly savings. are fully digested and accepted by the public.
DigiGold’s Review: Trust, Adaptability, & Regulation
Decoding the Market Pulse: Volatility and Investor In this evolving environment, DigiGold.com, powered
Behaviour by Amrapali Gujarat, navigated the changes with
While 2025 was largely fluctuating, the year was notable confidence. Our philosophy was centred on
punctuated by fascinating bursts of volatility, trust, clear operational processes, and a proactive
particularly in the silver market, offering crucial insights readiness to embrace future regulatory frameworks.
into investor psychology.
Chirag Thakkar, Founder of DigiGold, affirmed in a
The Silver Premium Scare recent interview that investor confidence remained
Ahead of the festive season, the physical silver robust, even when global markets seemed uncertain.
market saw a sudden, sharp surge in premiums He emphasised the company's commitment to
(the difference between the global spot price and protecting customers by being ready for any new
the domestic physical price). This was attributed to regulatory guidelines. This openness reflects
a temporary global short squeeze, where high ETF DigiGold's focus on long-term, sustainable growth.
demand for physical settlement coincided with strong
Indian festive demand. Premiums spiked dramatically The platform’s growth was consistent, reaching
before dropping by as much as ₹15,000 per kg in just customers in both major metropolitan hubs and smaller
two days as supply normalised. This rapid correction towns. Its simplicity attracted many first-time investors
helped quell the "fomo" (fear of missing out) that had who found digital savings more accessible than
briefly gripped the market. traditional methods.

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